Media planning done properly is a part of the creative development process and just as creative. Advertising campaigns today are designed as much for the media as the media are selected for advertising campaigns. Media companies and advertising agencies are working hard to make every public space a new medium, so what isn't available today just needs the right campaign. While your media possibilities are endless, you only need a select few to really impress your audience.

Choosing the few that matter is the tricky part. Media plans start with a friendly discussion about what you expect to accomplish with your campaign. I'll then research all of your available media options to understand where and how your target audience consumes media. Finally I'll help you weigh your media options, versus your budget, versus your target market's characteristics to determine the media delivering the greatest impact for the price.

All of the above is rolled into a media plan that I would love to execute for you.