Effective Media connects your message and your market.
Media Crush finds the elusive intersection where your brand and your target audience cross paths.
Media strategy is the link between your brilliant creative – the marketing insight that inspired it – and your target audience. My media planning and buying services ensure your advertising campaign is seen and heard by the audience it is trying to impress anywhere in the world. With over 40 years of experience working on local, national and international campaigns, you can trust my advice on what creative executions and media work well together.
Let me help your brand make a good first impression or get reacquainted with its target audience.
Media Crush finds the elusive intersection where your brand and your target audience cross paths.
Media strategy is the link between your brilliant creative – the marketing insight that inspired it – and your target audience. My media planning and buying services ensure your advertising campaign is seen and heard by the audience it is trying to impress anywhere in the world. With over 40 years of experience working on local, national and international campaigns, you can trust my advice on what creative executions and media work well together.
Let me help your brand make a good first impression or get reacquainted with its target audience.
You’re better off investing in the small number of media that matter.
Media planning done properly is a part of the creative development process – and just as creative. Advertising campaigns today are designed as much for the media as the media are selected for advertising campaigns. Media companies and advertising agencies are working hard to make every public space a new medium, so what isn’t available today just needs the right campaign. While your media possibilities are endless, you only need a select few to really impress your audience.
Choosing the few that matter is the tricky part.
Media plans start with a friendly discussion about what you expect to accomplish with your campaign. I’ll then research all of your available media options to understand where and how your target audience consumes media. Finally I’ll help you weigh your media options, versus your budget, versus your target market’s characteristics to determine the media delivering the greatest impact for the price.
All of the above is rolled into a media plan that I would love to execute for you.
You’re better off investing in the small number of media that matter.
Media planning done properly is a part of the creative development process – and just as creative. Advertising campaigns today are designed as much for the media as the media are selected for advertising campaigns. Media companies and advertising agencies are working hard to make every public space a new medium, so what isn’t available today just needs the right campaign. While your media possibilities are endless, you only need a select few to really impress your audience.
Choosing the few that matter is the tricky part.
Media plans start with a friendly discussion about what you expect to accomplish with your campaign. I’ll then research all of your available media options to understand where and how your target audience consumes media. Finally I’ll help you weigh your media options, versus your budget, versus your target market’s characteristics to determine the media delivering the greatest impact for the price.
All of the above is rolled into a media plan that I would love to execute for you.
I’ve found negotiating with honey tends to get you sweet deals.
The three keys to successful media buying are relationships, relationships and more relationships. Media buying isn’t just about rates – although I’ll get you great rates. I work with media reps to explore value-added opportunities that can extend the impact of your media plan. By representing your interests, and understanding the media’s, I can negotiate a win-win where you get a little extra.
With media vendors merging, changing names, and revising their assets, it is crucial to maintain a current understanding of their products and rates. You probably don’t have the time to take media sales calls or sift through the presentations and proposals that come across your desk – just say, “Call Linda.” I’ll listen to their pitch and let you know if I think their offer makes sense for your business.
I’ve found negotiating with honey tends to get you sweet deals.
The three keys to successful media buying are relationships, relationships and more relationships. Media buying isn’t just about rates – although I’ll get you great rates. I work with media reps to explore value-added opportunities that can extend the impact of your media plan. By representing your interests, and understanding the media’s, I can negotiate a win-win where you get a little extra.
With media vendors merging, changing names, and revising their assets, it is crucial to maintain a current understanding of their products and rates. You probably don’t have the time to take media sales calls or sift through the presentations and proposals that come across your desk – just say, “Call Linda.” I’ll listen to their pitch and let you know if I think their offer makes sense for your business.
Sometimes it helps to ask a friend what she thinks of your media plan.
Media Crush’s media auditing service is an unbiased, second look at your existing media package. Not every campaign comes with an obvious measuring tape, like bums in seats or cash register receipts. Sometimes you just need to get your name out there for a branding campaign. Whatever you do, it’s important to know you’re getting good value for your media dollar.
Media audits start with a media plan review to make sure your existing media strategy is compatible with your advertising objectives. I’ll then make some calls and use my resources to see if I can get you better rates for your media buy. You can trust me to be honest. If your media planner is fantastic, I’ll say, “You’re getting a great deal – stick with them!” If I think you could do better, I’ll say so and tell you what I would do differently.
Sometimes it helps to ask a friend what she thinks of your media plan.
Media audits start with a media plan review to make sure your existing media strategy is compatible with your advertising objectives. I’ll then make some calls and use my resources to see if I can get you better rates for your media buy. You can trust me to be honest. If your media planner is fantastic, I’ll say, “You’re getting a great deal – stick with them!” If I think you could do better, I’ll say so and tell you what I would do differently.
Media and I met just out of high school. We’re still together 40 years later.
Linda Schramm, CAAP
Owner
Media Crush was founded after decades of working hard (and smart) to help clients mesh media planning and buying with marketing strategy and creative execution. Before founding Media Crush, I held senior positions in the media departments of FWJ Communications in Edmonton and Calgary, as well as Highwood Communications and Tag Advertising in Calgary. I have developed media strategies for local, national and international campaigns for you-name-it types of clients using every imaginable media.
My first job out of high-school was at an advertising agency in Edmonton. Within a year, I was promoted to a media buyer position and it got in my blood instantly. Media and I spent nine years together in Edmonton and then moved to Calgary in 1989, and our relationship has never been better!
It’s the friendships I developed with clients and media reps that keeps me just as passionate about the media industry today. I am a Communications and Advertising Accredited Professional.
Knowing where to advertise is just as important as how you advertise.
There are more media options today than ever before. I’ll sit down with you to discuss all of your available options and the pros and cons of each one. Together we’ll develop a media mix that supports your marketing strategy and fits your budget.
Been There.
It’s a bold statement. But after 40 years – it’s true. I have developed local, national or international media plans for every imaginable industry:
Educational • Financial services • Government • Healthcare industry • Services • Tourism / Destination • Real estate development • Fast food & Restaurants • Automotive • Oil & gas • Retail • Not-for-profit • Tradeshows
Let’s go for a coffee. My treat.
With over 40 years’ experience in media, chances are really good I’ve developed a successful media strategy for a campaign just like the one you’re planning.
Find out how I can help you today!
Linda Schramm, CAAP
Owner
